Website Content Ready Kit

For freelance web designers and small studios

The client busywork, in a skill.

Eight skills for the writing around a web project. They run in Claude, ChatGPT, Cursor, or any chat. You still read the draft before it goes to the client.

$24 once. Three files per skill, plus a worked example.

Each skill folder

  • SKILL.md

    Claude Projects, Claude skills, and a Cursor skills folder.

  • chatgpt-instructions.md

    Paste into a ChatGPT Custom GPT, or into Custom Instructions.

  • prompt.md

    A prompt with {{placeholders}}. Fill them and paste into any chat.

  • example-input.md and example-output.md

    One worked example per skill, so you can see the shape before you use a real client.

01 — Who it is for

For the person who writes the email.

The skills handle the first draft of the busywork. The judgment stays with you.

For

  • Freelance web designers who write the reply, the proposal, and the page copy themselves.
  • Small studios that want the same brief, the same quote shape, and the same handover note on every project.
  • People who already use Claude, ChatGPT, Cursor, or another chat, and will paste a skill into it.

Not for

  • A bot that emails the client on its own. You read the draft. You send it.
  • Resale. One freelancer or one studio uses the files. You do not sell the skill folder.
  • The contract. The agreement is still the paperwork kit. These skills draft the words around it.

02 — The skills

Eight skills.

Each folder has the same three files and one worked example. The lines below are what the skill is for.

  1. 01

    Inquiry Reply & Needs Clarification

    A messy inquiry becomes a structured brief and a clarifying email.

  2. 02

    Proposal & Quote Drafting

    A three-tier proposal, in the shape of the paperwork kit’s proposal.

  3. 03

    Website Copywriting

    Home, about, and services copy for the content kit’s page-copy doc.

  4. 04

    Client Asset Organizer

    A dump of client notes becomes a page-by-page asset checklist.

  5. 05

    Feedback Translator

    “Make it more premium” becomes concrete changes and hour estimates.

  6. 06

    SEO Basics Pack

    Titles, meta descriptions, keywords, and alt text.

  7. 07

    Handover & How-To Guide

    A client-facing guide to using the finished site.

  8. 08

    Tough-Client Email Scripts

    Scope creep, late payment, chasing assets, and a stalled approval.

Worked example · 05 Feedback Translator

“Make it more premium,” turned into a plan.

From the example in the pack. SmileRoot, home page, desktop and mobile. Round 2 of 2, visual polish only. Hourly rate in the example: $95.

The note

  • Overall it’s fine but can you make it more premium? The hero feels flat.
  • Also the green is a bit much — maybe richer? Or maybe less?
  • Can we add a video background in the hero? Saw that on a competitor.

The plan

  • “more premium” / hero “flat”

    In scope

    Hero type, spacing, and a little depth. Not glitter.

    1.5–2.5h

  • green “richer? or less?”

    Needs a decision

    Two options: deeper, or the same hue with less saturation.

    0.5–1h

  • Add a video background

    Change order

    New asset and engineering. Not visual polish.

    3–5h

The example’s reply uses the subject “Home revision plan — quick choices.” The video is a change order: 3–5 hours × $95, so $285–$475, billed after written approval.

03 — The zip

What is in the zip.

Eight skill folders. Each one has the three formats and a worked example. The setup guide is 11 pages, and it is also linked on its own after checkout.

  • SKILL.md

    Claude Projects, Claude skills, and a Cursor skills folder.

  • chatgpt-instructions.md

    Paste into a ChatGPT Custom GPT, or into Custom Instructions.

  • prompt.md

    A prompt with {{placeholders}}. Fill them and paste into any chat.

  • example-input.md and example-output.md

    One worked example per skill, so you can see the shape before you use a real client.

The zip also includes a README, an index of the eight skills, and the setup guide as a PDF.

04 — With the other kits

Where each skill lands.

The copywriting skill fills the content kit’s page-copy doc. The proposal skill fits the paperwork kit’s proposal. The rest of the pack lines up the same way.

Inquiry arrives

01 Inquiry reply

n8n pack, workflow 01

Proposal

02 Proposal and quote

Paperwork kit proposal

Content

03 Website copy and 06 SEO

Content kit page-copy doc

Kickoff and assets

04 Asset organizer

Content kit, and n8n pack workflow 03

Revisions

05 Feedback translator

Paperwork kit change request, and n8n pack workflow 05

Launch and handoff

07 Handover guide

n8n pack workflow 08

Hard moments

08 Tough-client emails

Paperwork kit scope and payment terms

05 — Questions

Before you buy.

Which AI tools does this work in?

Claude, ChatGPT, Cursor, or any chat. Each skill has a SKILL.md for Claude and Cursor, instructions for a ChatGPT Custom GPT, and a prompt.md you paste anywhere, including Gemini or Grok.

Do I need a paid plan?

It works best on a paid Claude or ChatGPT plan, where a project or a Custom GPT can hold the skill. The prompt.md file also runs on free tiers: fill the placeholders and paste it into the chat.

Is it a one-time purchase?

Yes. $24 once. Updates to version 1 of this pack are included. This site does not bill you monthly for the skills. Claude, ChatGPT, and Cursor, if you pay them, bill you themselves.

What is the license?

One freelancer, or one small studio, on that studio’s own client work. You may change the skills for your own projects. You may not resell or redistribute the files. Read the terms.

What is the refund?

Beta purchases include a 14-day, no-questions-asked refund. The refund steps are on the policy page. Refund policy.

06 — Pricing

One price.

$24 once. Use the skills on every client this studio takes. Version 1 updates are included.

One-time price: $24

Included

  • SKILL.md
  • chatgpt-instructions.md
  • prompt.md
  • example-input.md and example-output.md
  • Setup guide, 11 pages
  • 01. Inquiry Reply & Needs Clarification
  • 02. Proposal & Quote Drafting
  • 03. Website Copywriting
  • 04. Client Asset Organizer
  • 05. Feedback Translator
  • 06. SEO Basics Pack
  • 07. Handover & How-To Guide
  • 08. Tough-Client Email Scripts

License

Single-studio license. One freelancer or one small studio may use and edit the skills on its own client work. You may not resell the pack or pass the blank files to another studio. Updates to version 1 are included. The full wording is in the terms.

Beta purchases include a 14-day, no-questions-asked refund. The refund steps are on the policy page. Refund policy.

The other kits

This pack drafts the words. The other three hold the page, the documents, and the automation.

Website Content Ready Kit

The page a client fills in. The copywriting skill writes into that page-copy doc. $19 beta, then $29.

See the content kit

Client Paperwork Kit for Web Designers

Proposal through handover, in Google Docs. The proposal skill fits that proposal. $19 founding, then $29.

See the paperwork kit

n8n Automation Pack for Web Designers & Small Studios

Studio Ops 2.4. Workflows 00 through 16, plus 09a, send the email and write the row. $29 once.

See the automation pack

The content, paperwork, automation, and skills kits together are about $69. The maintenance pack is priced on its own. Bundle checkout is coming soon.